Welcome to Practical Wanderlust’s partnership page! Please allow us to shamelessly sell ourselves.
Practical Wanderlust specializes in off-beat couple’s travel. We seek what makes a place unique (and maybe a little weird), and always find the humor in everything. We respectfully explore local historical & social context to see what makes a place “tick,” and dish out practical & informative travel advice alongside funny remarks, anecdotes, and yes, sass.
Our mission is to keep it real, make our readers laugh, and to show that travel doesn’t have to be perfect. Our voice & sense of humor keeps our readers attentive & highly engaged through our long, in-depth posts, and our authentic, self-deprecating honesty develops a personal relationship with our audience.
Since creating our travel blog in 2016, we have grown at an
alarmingly impressively fast rate. Now just shy of 2 years old, Practical Wanderlust receives over 160,000 page views per month and has 45,000 engaged and loyal social media followers & subscribers.
Our travel advice and writing has been featured in Fodor’s, Travel + Leisure, the Washington Post, Matador, Huffington Post, Buzzfeed, Forbes, and more.
Practical Wanderlust by the Numbers
- Monthly Page Views: 160,000
- Monthly Sessions: 120,000
- Monthly Unique Views: 100,000
- Social Followers: 37,000
- Email Subscribers: 8,000
What We Write About
We specialize in creating long, highly detailed travel guides, using humor & storytelling to weave historical context & quirky local narratives in with practical, down-to-earth travel advice.
We focus on the following niches:
- Destination Guides
- Couple’s Travel
- Off-Beat Travel
- Food & Booze Travel
- Hiking & Adventure Travel
- Budget-Friendly Travel
Who is our Audience?
Our core reader is a millennial woman age 24-35 who lives in the USA. She has a steady job but also student loans and bills, so she prefers to travel on a low to mid range budget. However, she is willing to splurge so long as she can justify the expense!
We have worked with some truly incredible brands and destination marketing organizations! Take a look at all of our sponsored posts or check out the highlights in our case studies below.
Case Study: Memphis Convention & Visitors Bureau
In July of 2017 we were invited by the Memphis Convention & Visitors Bureau to visit Memphis, Tennessee for a quick 2-day weekend trip. In the 2 weeks after we published our content, we achieved a total reach of 41.4K total impressions on social media & on the blog, with an average engagement of 13.6%.
- Romantic Things to Do in Memphis, Tennessee | Page Views, 1st Month: 4,200 | Social Shares: 2,000
Social Media Posts: First 2 Weeks
- 48 Instagram Story photos & videos and 5 Instagram posts, resulting in 9.5K views and 7.3% engagement in 2 weeks
- 1 Facebook post & 1 Facebook video, resulting in 13.5k views and 15% engagement in 2 weeks
- 9 Tweets resulting in 4.2K impressions in 2 weeks
- 3 Pinterest pins, resulting in 10.5k impressions and 480 shares in 2 weeks
“You have a new biggest fan. I love your writing style and I’m ecstatic that during your short stay that you “get” Memphis. Thanks again for all of your hard work. 11 pages is a giant post and I really do appreciate all of it.”
- Leah, Director of Online Marketing , Memphis Convention & Visitors Bureau
“Lia was amazing to work with and generated creative and engaging content on Memphis. She gets us, now get here and visit Memphis!”
- Kevin Kern, Vice President of Public Relations, Memphis Convention & Visitors Bureau
Case Study: Aviator USA
Aviator USA sent us each a pair of travel jeans to test out in hopes of being included in our holiday gift guide. But we loved the cozy, stretchy jeans (with their giant, functional pockets) SO much that we partnered with them on 2 feature review posts AND added them to several of our “what to pack” guides.
- The 3 Best Travel Pants for Women: Functional, Cute, & Field-Tested | Page Views, April 2018: 5,000 | Social Shares: 1,000
- The 3 Best Travel Pants for Men: Functional, Field-Tested & Not Hideous | Page Views, April 2018: 5,800 | Social Shares: 1,000
Conversions, April 2018
- Click-Throughs 2,600
- Orders: 131
- Average Conversion: 5%
- Colby Kane, Owner, Founder and Designer, Aviator USA
We love getting feedback from our sponsors! We are always open to learning and growing as creators and partners, and open, honest communication is our priority. Here are some of our favorite comments from campaigns we’ve worked on.
“Wow! Your post on Rush Creek Lodge is not only beautifully written but captures the essence of the lodge perfectly. It truly shows that you got down to the bones of what we’re all about here and it means the world to us.”
- Megan Gerace, Assistant Marketing Manager at the Evergreen Lodge & Rush Creek Lodge at Yosemite. View Post
“I LOVED the piece! It was so funny, a beautifully written narrative and your perspective ties it all together and brings the experience alive. We get hit up pretty frequently for different kinds of collaborations and often have bloggers/journalists on the tours, however I really, really enjoyed your piece. I think it must be one of my favorites! Excellent job, and I enjoyed reading all of the comments – great reader engagement.”
- Samantha, Co-Founder, The Lima Gourmet Company. View Post
“This is the single best write-up of my tour that I’ve seen. Not only did you remember a huge amount of detail but your wit and humour encapsulates what I hope the night is all about. I’ve really enjoyed reading it, My thanks for doing such sterling work!”
- Fintan, Tour Guide, Devour Barcelona. View Post
Let’s Work Together!
You made it this far, so we’re gonna assume you’re feelin’ it. How can we work together? Well, we have a few ideas…
- Sponsored posts
- Press and FAM trips
- Commissioned articles for your travel publication
- Social media promotion & takeovers
- Brand Ambassadorship
- Product reviews
Wow! So many opportunities! So much excitement! You probably have a lot of questions for us, like “what are your rates?” and “can you take a video of yourselves wearing our product while also juggling Corgi puppies and lip-synching 90’s pop songs?” The answer is yes, obviously.
Have an idea you want to run by us? Curious about our rates?
Please don’t hesitate to email us at partnership (at) practicalwanderlust (dot) com to inquire about our rates and partnership opportunities!
Oh hey, this is important: Please note that ALL sponsored content will contain clear, honest disclosures as per FTC guidelines, and no-follow links as per Google guidelines. We also do NOT accept pre-written sponsored content.
Also: we do not promote products or brands that we don’t personally stand by, believe, and love. Our readers’ trust is the most valuable asset that we have, and we don’t take that lightly. With great trust comes great responsibility and high conversion rates, as I believe a certain super-hero once said.