Hi there, we’re Lia and Jeremy, the accident-prone travel bloggers behind Practical Wanderlust. Welcome to our partnership page! Please allow us to shamelessly sell ourselves.
Practical Wanderlust specializes in off-beat couple’s travel. We seek what makes a place unique (and maybe a little weird), and always find the humor in everything. We respectfully explore local historical & social context to see what makes a place “tick,” and dish out practical & informative travel advice alongside funny remarks, anecdotes, and yes, sass.
Our mission is to keep it real, make our readers laugh, and to show that travel doesn’t have to be perfect. Our voice & sense of humor keeps our readers attentive & highly engaged through our long, in-depth posts, and our authentic, self-deprecating honesty develops a personal relationship with our audience.
Since creating our travel blog in 2016, we have grown at an
alarmingly impressively fast rate. Now just over 2.5 years old, Practical Wanderlust reaches over 5 million engaged and loyal readers, social followers & subscribers each month.
- Monthly Page Views: 275K
- Monthly Sessions: 200K
- Monthly Unique Views: 165K
- Email Subscribers: 11K
- Social Followers: 38K
- Monthly Social Reach: 5M
- Average Social Engagement: 4.6%
Our travel advice and writing has been featured in Fodor’s, Travel + Leisure, the Washington Post, Matador, Huffington Post, Vice, Forbes, BUST magazine, and more. Lia is also the leader of the San Francisco Bay Area Travel Massive chapter and was a featured speaker at TBEX USA 2018.
We know you’re very busy and important, and we tend to be wordy (they don’t call ’em long form blog posts for nothing). So we created a nice, organized Media Kit so you could look at exactly the same stuff as below, except with less words and more pictures. Also, in case you’re searching for it, here’s our email: firstname.lastname@example.org
What We Write About
We specialize in creating long, highly detailed travel guides, using humor & storytelling to weave historical context & quirky local narratives in with practical, down-to-earth travel advice.
We focus on the following niches:
- Destination Guides
- Couple’s Travel
- Off-Beat Travel
- Food & Booze Travel
- Hiking & Adventure Travel
- Budget Friendly Travel
- Body Positive Travel
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At age 16, "body positivity" was a foreign concept. I couldn't wrap my mind around the idea of not just accepting my body, but actually embracing it. It was too flawed. It was the source of too much pain. It was a battleground for my own inner demons – a fight not actually related to my body at all but to control and autonomy over my own flesh, which had been stolen from me. . Trigger warning: I'm about to talk graphically about eating disorders. Please practice self care if you're feeling vulnerable today! . At the peak of my struggle and self hatred I was so clinically underweight that my body had shut down many of the functions it considered unnecessary in the face of starvation. My body was consuming its own muscles to survive. My hair was falling out. My skin was gray. My hands were red and swollen from stomach acid. Eating disorders are not glamorous. They are not beautiful. They look like death incarnate. . But my story has a happy ending. Today, I not only LOVE my body, but I'm downright obsessed with it. Like, look at this cute AF pic of me chilling in this hot spring. How cute am I? I frolicked around in my little bikini in the valley of California's eastern Sierra mountain range like a desert nymph. I changed outside and didn't worry if someone saw me. I took adorable photos of myself and then edited them with love and care, admiring every curve of my body like a goddamn work of art. If it weren't for the difficult path I took to get to this level of self love, my perception of myself might border on narcissism 😍 . But I refuse to apologize for how proud I am of myself. How impressed I am with what I've accomplished. How grateful I am for all that I have. And how often I check myself out in the mirror like "oooh girl you lookin' like a SNACK today" no matter objectively messy how I actually look 😂 . My journey to self love was difficult AF, but it was the most important of my life. No matter where you are on your journey, know that I am here for you – and that I've been there, too. . Do you struggle with body acceptance and self love? Where are you on your journey? Drop me a comment below!
Who is Our Audience?
Our core reader is a millennial woman age 24-35 who lives in the USA. She has a steady job but also student loans and bills, so she prefers to travel on a low to mid range budget. However, she is willing to splurge so long as she can justify the expense!
- 80% of our audience is female
- 50% of our audience is age 25-34
- 75% of our audience lives in the USA
- Within the USA, our audience primarily lives in 1. California 2. Texas 3. Florida 4. Colorado 5. New York
- Our readers prefer to travel with a companion rather than solo
- Our reader will splurge for a truly memorable experience, but will cut back elsewhere on her trip to afford it
- Our reader cares deeply about supporting brands, destinations and businesses that align with her values regarding ethical travel, animal welfare & sustainability.
- Our reader seeks out unique, off-beat experiences and accommodations. She shuns a cookie cutter experience and prefers to immerse herself in the destination she’s visiting.
We have worked with some truly incredible brands and destination marketing organizations! Take a look at all of our sponsored posts or check out the highlights in our case studies below.
Case Study: Memphis Convention & Visitors Bureau
- Romantic Things to Do in Memphis, Tennessee | Page Views, 1st Month: 4,200 | Social Shares: 2,000
Social Media Posts: First 2 Weeks
- 48 Instagram Story photos & videos and 5 Instagram posts, resulting in 9.5K views and 7.3% engagement in 2 weeks
- 1 Facebook post & 1 Facebook video, resulting in 13.5k views and 15% engagement in 2 weeks
- 9 Tweets resulting in 4.2K impressions in 2 weeks
- 3 Pinterest pins, resulting in 10.5k impressions and 480 shares in 2 weeks
“You have a new biggest fan. I love your writing style and I’m ecstatic that during your short stay that you “get” Memphis. Thanks again for all of your hard work. 11 pages is a giant post and I really do appreciate all of it.”
- Leah, Director of Online Marketing , Memphis Convention & Visitors Bureau
“Lia was amazing to work with and generated creative and engaging content on Memphis. She gets us, now get here and visit Memphis!”
- Kevin Kern, Vice President of Public Relations, Memphis Convention & Visitors Bureau
Case Study: Aviator USA
Aviator USA sent us each a pair of travel jeans to test out in hopes of being included in our holiday gift guide. But we loved the cozy, stretchy jeans (with their giant, functional pockets) SO much that we partnered with them on 2 feature review posts AND added them to several of our “what to pack” guides.
- The 3 Best Travel Pants for Women: Functional, Cute, & Field-Tested | Page Views, April 2018: 5,000 | Social Shares: 1,000
- The 3 Best Travel Pants for Men: Functional, Field-Tested & Not Hideous | Page Views, April 2018: 5,800 | Social Shares: 1,000
Conversions, April 2018
- Click-Throughs 2,600
- Orders: 131
- Average Conversion: 5%
- Colby Kane, Owner, Founder and Designer, Aviator USA
We love getting feedback from our sponsors! We are always open to learning and growing as creators and partners, and open, honest communication is our priority. Here are some of our favorite comments from campaigns we’ve worked on.
“Wow! Your post on Rush Creek Lodge is not only beautifully written but captures the essence of the lodge perfectly. It truly shows that you got down to the bones of what we’re all about here and it means the world to us.”
- Megan Gerace, Assistant Marketing Manager at the Evergreen Lodge & Rush Creek Lodge at Yosemite. View Post
“I LOVED the piece! It was so funny, a beautifully written narrative and your perspective ties it all together and brings the experience alive. We get hit up pretty frequently for different kinds of collaborations and often have bloggers/journalists on the tours, however I really, really enjoyed your piece. I think it must be one of my favorites! Excellent job, and I enjoyed reading all of the comments – great reader engagement.”
- Samantha, Co-Founder, The Lima Gourmet Company. View Post
“This is the single best write-up of my tour that I’ve seen. Not only did you remember a huge amount of detail but your wit and humour encapsulates what I hope the night is all about. I’ve really enjoyed reading it, My thanks for doing such sterling work!”
- Fintan, Tour Guide, Devour Barcelona. View Post
Let’s Work Together!
You made it this far, so we’re gonna assume you’re feelin’ it. How can we work together? Well, we have a few ideas…
- Sponsored posts
- Press and FAM trips
- Commissioned articles for your travel publication
- Social media promotion & takeovers
- Brand Ambassadorship
- Product reviews
Wow! So many opportunities! So much excitement! You probably have a lot of questions for us, like “what are your rates?” and “can you take a video of yourselves wearing our product while also juggling Corgi puppies and lip-synching 90’s pop songs?” The answer is yes, obviously.
Have an idea you want to run by us? Curious about our rates?
Please don’t hesitate to email us at email@example.com to inquire about our rates and partnership opportunities!
Oh hey, this is important: Please note that ALL sponsored content will contain clear, honest disclosures as per FTC guidelines, and no-follow links as per Google guidelines. We do NOT accept pre-written sponsored content.
Also: we do not promote products or brands that we don’t personally stand by, believe, and love. Our readers’ trust is the most valuable asset that we have, and we don’t take that lightly. With great trust comes great responsibility and high conversion rates, as I believe a certain super-hero once said.