• Home
  • Start Here
    • Meet Lia & Jeremy
    • Our Year-Long Honeymoon
    • Read These Posts
      • Year in Review Posts
      • Travel Stories (& Travel Fails)
    • About Practical Wanderlust
      • Our Mission Statement
      • Meet The Team
    • Lia’s Book
    • Podcast
    • Contact Us & FAQ
  • Destinations
    • Browse All
    • Asia
      • Indonesia
      • Nepal
    • Europe
      • Austria
      • Belgium
      • Czech Republic
      • Denmark
      • France
      • Germany
      • Italy
      • Norway
      • Spain
      • Switzerland
    • North America
      • Canada
      • Mexico
      • Puerto Rico
      • United States
    • Central America
      • Costa Rica
      • Mexico
      • Panama
    • South America
      • Argentina
      • Brazil
      • Chile
      • Colombia
      • Ecuador
      • Peru
      • What to Pack for South America
      • 30 Things No One Tells You About Backpacking in South America
    • United States
      • Browse All USA
      • California
      • National Parks
      • Disney
    • Virtual Travel
  • Travel Tips
    • How to Plan a Trip
    • Travel Safety Tips
    • Travel Insurance Guide
    • How to be a Responsible Tourist
    • Long Term Travel
    • Family Travel
  • Packing Guides
    • General Packing Guides
    • Packing Lists by Destination
    • Product & Gear Reviews
    • Our Travel Essentials
    • Baby Travel Essentials
    • Browse All Packing Lists
  • Gift Guides
  • Lia’s Book
  • Podcast
  • Blogging Tips
  • Work with Us
    • Partner With Us
    • Press & Media
    • Write for Us
    • Coaching & Mentoring
  • Skip to primary navigation
  • Skip to main content
  • Skip to footer

Practical Wanderlust

Responsible Travel on a Budget

  • Home
  • Start
    • Meet Lia & Jeremy
    • Read These Posts
      • Our Year-Long Honeymoon
      • Browse All Personal Posts
      • Travel Stories & Fails
      • Year in Review Posts
      • 30 Things Nobody Tells You About Quitting Your Job to Travel
      • 32 Things Nobody Tells You About Long Term Travel as a Couple
      • More Things Nobody Tells You…
    • About the Blog
      • Our Mission Statement
      • Meet The Team
    • Podcast
    • Lia’s Book
    • About Blogging
      • Income Reports
      • Pinterest Tips
      • Digital Nomad Tips
      • Write for Us
    • Contact Us & FAQ
  • Destinations
    • Browse All
    • Asia
      • Indonesia
      • Nepal
    • Europe
      • Austria
      • Belgium
      • Czech Republic
      • Denmark
      • France
      • Germany
      • Italy
      • Norway
      • Spain
      • Switzerland
    • North America
      • Canada
      • Mexico
      • Puerto Rico
      • United States
    • Central America
      • Costa Rica
      • Mexico
      • Panama
    • South America
      • Argentina
      • Brazil
      • Chile
      • Colombia
      • Ecuador
      • Peru
      • What to Pack for South America
      • 30 Things No One Tells You About Backpacking in South America
    • United States
      • Browse All USA
      • California
      • National Parks
      • Disney
    • Virtual Travel
  • Travel Tips
    • How to Plan a Trip
    • Travel Safety Tips
    • Travel Insurance Guide
    • Responsible Tourism Guide
    • Family Travel
    • Long Term Travel
      • 30 Things Nobody Tells You About Quitting Your Job to Travel
      • Our Year-Long Honeymon
      • Digital Nomad Tips
      • What Not to Pack for Long Term Travel
      • How to Quit Your Job & Travel Book
      • Browse All Long Term Travel
    • Packing Guides
      • General Packing Guides
      • Destination Packing Lists
      • Product & Gear Reviews
      • Travel Essentials We Bring on Every Trip
      • Baby Travel Essentials
      • Browse All
    • Gift Guides
      • 50 Perfect Travel Gifts
      • Eco-Friendly Travel Gifts
      • Gifts for Hikers Under $25
      • Travel Gifts for Coffee Lovers
      • Funny Travel Gifts
  • Work with Us
    • Partnerships
    • Press & Media
    • Write for us
    • Coaching

Work with Us

Three photos of Lia and Jeremy throughout their travels laughing and hugging

Get to Know Us

Staying safe when traveling

Hi there, we’re Lia and Jeremy, the accident-prone travel bloggers behind Practical Wanderlust. Welcome to our partnership page! Please allow us to shamelessly sell ourselves.

Practical Wanderlust helps curious travelers embark on life-changing trips. We tell the story of what makes a place unique (and maybe a little weird) with historical & social context, pairing education and practical advice with humor and storytelling. Our goal is to make our audience laugh, learn, and relate; to show that travel doesn’t always have to be perfect; and to emphasize travel as a tool for connection, growth, and positive social impact.

Since creating our travel blog in 2016, we have grown quite a bit.  Today, Practical Wanderlust reaches 3 million engaged and loyal readers, social followers & subscribers each month and is supported by a wonderful team.

Practical Wanderlust by numbers

Social Followers

62K

Email Subscribers

28K

Monthly Page Views

380K

Practical Wanderlust has been featured in Forbes, Travel + Leisure, Lonely Planet, The Washington Post, Vice, Fodor’s, and many more. Our CEO and co-founder, Lia, frequently speaks on stages across the world and recently published a best-selling book called How to Quit Your Job and Travel.

We know you’re very busy and important, and we tend to be wordy (they don’t call ’em long-form blog posts for nothing). So we created a nice, organized Media Kit so you could look at exactly the same stuff as below, except with less words and more pictures. 

REQUEST MEDIA KIT
Just a couple of digital nomads on a hammock in Boquete, Panama.
Extremely hard at work testing a VPN client for a sponsored campaign in Boquete, Panama and definitely not also relaxing on a giant hammock and enjoying the view.

Who is our Audience?

80%

FEMALE

75%

USA BASED

50%

AGE 25-34

61%

MARRIED

Our typical reader is a millennial woman age 24-35 living in the USA. She has a steady job but also student loans and bills, so she prefers to travel on a mid-range budget. However, she is willing to splurge so long as she can justify the expense! She’s interested in food & booze, hiking & the outdoors, ethical & sustainable travel, and typically travels with a partner or companion.

  • Our readers prefer to travel with a companion
  • Our reader will splurge for a truly memorable experience, but will typically cut back elsewhere on her trip to afford it
  • Our reader cares deeply about supporting brands, destinations and businesses that align with her values regarding ethical travel, animal welfare & sustainability
  • Our reader seeks out unique, off-beat experiences and accommodations. She isn’t interested in cookie-cutter experiences and prefers to immerse herself in the destination she’s visiting
  • Our reader wants to leave a positive impact. She seeks cultural context and an in-depth understanding of the people and places she interacts with while traveling

What we write about

Destination Guides

Food & Booze Travel

Hiking & Adventure Travel

Budget-Friendly Travel

Ethical and Sustainable Travel

TRAVEL PRODUCTS AND GEAR

We specialize in creating highly detailed long-form content, using humor & storytelling mixed in with practical, no-BS advice. We also dive deep into contextual cultural history and seek to respectfully tell the story of the places we visit, both past & present.

Here are the niches & topics we focus on:

  • Destination Guides: Our goal with every travel guide we create is to tell a destination’s story: what made it what it is today, why is it important, and how can a visitor connect with and experience it? We weave respectful historical context & quirky narratives in with practical, down-to-earth travel advice.
  • Food & Booze Travel: Look, traveling is the best excuse to eat and drink stuff that you don’t get to at home. We know it, you know it, and our readers know it. We are totally willing to sacrifice our health for the sake of our audience, so yes, we WILL try that prize-winning deep-fried butter pie that your city is world-famous for.
  • Hiking & Adventure Travel: Here’s the thing: we – and our readers – are adventurous, outdoorsy travelers. No, we’re not particularly good at adventure or outdoorsy things. Yes, we want to try anyway. Yes, it will probably end in disaster. Yes, that WILL be the best story that comes out of the trip. Yes, we’ll try to get our disaster on video. Yes, we will buy our own travel insurance.
  • Budget-Friendly Travel: Our readers have a steady income, but they’re also millennials with student loans to pay and avocado toast addictions to feed. They’re willing to splurge on one-of-a-kind experiences, but they prefer to offset their splurges by saving money elsewhere. Value is more important than a luxury to our readers, which means that we, unfortunately, can’t accept your offer of bathing in a tub full of liquid gold while sipping from diamond-crusted champagne glasses *cries*
  • Ethical and Sustainable Travel: Both we and our readers care deeply about the environment, ethical and sustainable tourism, and responsible animal and wildlife experiences. We integrate this message into ALL of our posts and love highlighting responsible brands and experiences! That said: we will also call out unethical experiences when we see them, so please – don’t put us on any elephant riding, dolphin petting, or Indigenous-people-exploiting revisionist history tours!
  • Travel Products and Gear: Our readers rely on us to tell them exactly what to pack. We thoroughly test and vet everything we recommend, so our readers know they can trust our suggestions.

case studies

We have worked with some truly incredible brands and destination marketing organizations! Take a look at all of our sponsored posts or the case studies we’ve highlighted below.

About those case studies: we’re total nerds, and we LOVE numbers. Calculating KPI’s for each campaign helps evaluate our success and communicate ROI to our brand partners, while also giving us an excuse to dive into some spreadsheets (JK, we don’t need an excuse. We live our entire lives on spreadsheets.) We’ve chosen a selection of case studies that we think represent our strengths. We love to chat KPI’s, so please let us know what you’re targeting for a campaign so we can create a custom package that will help achieve your goals!

Let’s Dive Into Those Case Studies!

Nashville, TN

Grand Ole
Opry

DELIVERABLES
  • • 1 Blog Post (Link)
    • Instagram Stories (Link)
    • 5 Instagram Posts (1, 2, 3, 4, 5)
    • 6 Facebook Posts (1, 2, 3, 4, 5, 6)
    • 3 Pins (1, 2, 3)
    • 2 Tweets (1, 2)

30 DAY ROI

• Total Reach: 142.3K
• Social Shares: 815
• Engagement: 4.4%

1 YEAR ROI

• Total Page Views: 110K
• Social Shares: 14K
• Engagement: 48%

Norway

Norwegian Airlines
& VISIT NORWAY 

DELIVERABLES
  • • 2 Blog Posts and 1 Newsletter (1, 2)
    • 130 Instagram Stories (Link)
    • 10 Instagram Posts (1, 2, 3, 4, 5, 6, 7, 8, 9, 10)
    • 11 Facebook Posts (1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
    • 6 Pins (1, 2, 3, 4, 5, 6)
    • 2 Tweets (1, 2)

30 DAY ROI

• Total Reach: 364K
• Social Shares: 2.8K
• Engagement: 4%

savannAh, ga

get to know savannah

DELIVERABLES

• 2 Blog Posts (1, 2)
• 86 Instagram Stories (Link)
• 22 Static Social Posts
• 1 Dedicated Newsletter

30 DAY ROI

• Total Impressions: 243,000
• Page Views: 28,300
• Social Shares: 9,100
• Engagement: 7.3%

AFFILIATE MARKETING

REI PROJECTS

DELIVERABLES

• 3 Blog Posts (1, 2, 3)
• 4 Facebook Posts (1, 2, 3, 4)
• 2 Instagram Posts (1, 2)

30 DAY ROI
  • • Total Reach: 364K
    • Social Shares: 2.8K
    • Engagement: 4%

partner testimonials

Sometimes our brand partners say really nice things about us. We like to take those nice things and file them away to look at lovingly from time to time. Here are some of our favorites!

“Lia is an absolute joy to collaborate with, and an ideal blend of content creator, influencer and travel professional. A multi-talented creative, her worldview helps her shape entertaining and educational content. She has an authentic way of engaging with her highly engaged audience, and provides them with honest, thoughtful content that is positioned to drive sales. Would book her again and again.”

Kelley Louise
Founder & Executive Director, Impact Travel Alliance

“Wow! Your post on Rush Creek Lodge is not only beautifully written but captures the essence of the lodge perfectly. It truly shows that you got down to the bones of what we’re all about here and it means the world to us.”

Megan Gerace
Assistant Marketing Manager at the Evergreen Lodge & Rush Creek Lodge at Yosemite

“Working with Practical Wanderlust is a breeze. Lia is responsive and professional. She went above and beyond the set deliverables and delivered an impressive analytics report to help us show the value of the press trip to the client.”

Meghan Aftosmis, Sr. PR and Media Network Lead, Impact Travel Alliance

let’s work together

Listen, you’ve made it this far. Maybe we even made you laugh once or twice. That’s pretty special, and we’d love to take things to the next level.

So, how can we work together? Well, we have a few ideas…

  • Blog posts
  • Social media content & takeovers
  • Videos
  • Podcast Episodes
  • Press and FAM trip campaigns
  • Brand ambassadorship
  • Product reviews
  • Speaking & consultation

Wow! So many opportunities! You probably have a lot of questions for us, like “what are your rates?” and “can you take a video of yourselves wearing our product while also juggling Corgi puppies and lip-synching 90’s pop songs?” The answer is yes, obviously, but we might need some help sourcing juggleable Corgis.

REQUEST MEDIA KIT

Oh hey, this is important…

  • Please note that ALL sponsored content will contain clear, honest disclosures as per FTC guidelines, and no-follow links as per Google guidelines. We do NOT accept pre-written sponsored content. 
  • We do not promote products or brands that we don’t personally stand by, believe, and love. Our readers’ trust is the most valuable asset that we have, and we don’t take that lightly. With great trust comes great responsibility and high conversion rates, as I believe a certain super-hero once said. So, if you would like us to write about your product, we will need to test it first.
  • And finally: we, unfortunately, are not able to work for free or on an exchange basis. Neither we, nor our growing team, have been able to convince our landlords to allow us to pay our rent with comped products or exposure (we’re trying our hardest, though). So please note that any comped projects should be considered earned media. Thank you for your understanding!

Footer

About Us...
  • Meet Lia & Jeremy
  • Browse Destinations
  • Travel Tips
  • Packing Tips
  • Contact Us & FAQ
  • Work with Us
  • Mission Statement
  • Disclosure Policy
  • Privacy Policy
  • Terms of Use
@practicalwanderlust

Get the Free Travel Planning Guide!

Need some help planning your next adventure? Subscribe and we’ll send you our FREE 22-page Travel Planning Guide. The guide includes everything from the hacks we use to save money on travel to printable packing lists. We’ll also send our favorite travel tips straight to your inbox!

There was an error submitting your subscription. Please try again.

Copyright ©2025, Practical Wanderlust. Site by Pixel Me Designs
As an Amazon affiliate, we earn from qualifying purchases
Back To Top