Work with Us
Get to Know Us
Hi there, we’re Lia and Jeremy, the accident-prone travel bloggers behind Practical Wanderlust. Welcome to our partnership page! Please allow us to shamelessly sell ourselves.
Practical Wanderlust helps curious travelers embark on life-changing trips. We tell the story of what makes a place unique (and maybe a little weird) with historical & social context, pairing education and practical advice with humor and storytelling. Our goal is to make our audience laugh, learn, and relate; to show that travel doesn’t always have to be perfect; and to emphasize travel as a tool for connection, growth, and positive social impact.
Since creating our travel blog in 2016, we have grown quite a bit. Today, Practical Wanderlust reaches 3 million engaged and loyal readers, social followers & subscribers each month and is supported by a wonderful team.
Practical Wanderlust has been featured in Forbes, Travel + Leisure, Lonely Planet, The Washington Post, Vice, Fodor’s, and many more. Our CEO and co-founder, Lia, frequently speaks on stages across the world and recently published a best-selling book called How to Quit Your Job and Travel.
We know you’re very busy and important, and we tend to be wordy (they don’t call ’em long-form blog posts for nothing). So we created a nice, organized Media Kit so you could look at exactly the same stuff as below, except with less words and more pictures.
Who is our Audience?
80%
FEMALE
75%
USA BASED
50%
AGE 25-34
61%
MARRIED
Our typical reader is a millennial woman age 24-35 living in the USA. She has a steady job but also student loans and bills, so she prefers to travel on a mid-range budget. However, she is willing to splurge so long as she can justify the expense! She’s interested in food & booze, hiking & the outdoors, ethical & sustainable travel, and typically travels with a partner or companion.
- Our readers prefer to travel with a companion
- Our reader will splurge for a truly memorable experience, but will typically cut back elsewhere on her trip to afford it
- Our reader cares deeply about supporting brands, destinations and businesses that align with her values regarding ethical travel, animal welfare & sustainability
- Our reader seeks out unique, off-beat experiences and accommodations. She isn’t interested in cookie-cutter experiences and prefers to immerse herself in the destination she’s visiting
- Our reader wants to leave a positive impact. She seeks cultural context and an in-depth understanding of the people and places she interacts with while traveling
What we write about
Destination Guides
Food & Booze Travel
Hiking & Adventure Travel
Budget-Friendly Travel
Ethical and Sustainable Travel
TRAVEL PRODUCTS AND GEAR
We specialize in creating highly detailed long-form content, using humor & storytelling mixed in with practical, no-BS advice. We also dive deep into contextual cultural history and seek to respectfully tell the story of the places we visit, both past & present.
Here are the niches & topics we focus on:
- Destination Guides: Our goal with every travel guide we create is to tell a destination’s story: what made it what it is today, why is it important, and how can a visitor connect with and experience it? We weave respectful historical context & quirky narratives in with practical, down-to-earth travel advice.
- Food & Booze Travel: Look, traveling is the best excuse to eat and drink stuff that you don’t get to at home. We know it, you know it, and our readers know it. We are totally willing to sacrifice our health for the sake of our audience, so yes, we WILL try that prize-winning deep-fried butter pie that your city is world-famous for.
- Hiking & Adventure Travel: Here’s the thing: we – and our readers – are adventurous, outdoorsy travelers. No, we’re not particularly good at adventure or outdoorsy things. Yes, we want to try anyway. Yes, it will probably end in disaster. Yes, that WILL be the best story that comes out of the trip. Yes, we’ll try to get our disaster on video. Yes, we will buy our own travel insurance.
- Budget-Friendly Travel: Our readers have a steady income, but they’re also millennials with student loans to pay and avocado toast addictions to feed. They’re willing to splurge on one-of-a-kind experiences, but they prefer to offset their splurges by saving money elsewhere. Value is more important than a luxury to our readers, which means that we, unfortunately, can’t accept your offer of bathing in a tub full of liquid gold while sipping from diamond-crusted champagne glasses *cries*
- Ethical and Sustainable Travel: Both we and our readers care deeply about the environment, ethical and sustainable tourism, and responsible animal and wildlife experiences. We integrate this message into ALL of our posts and love highlighting responsible brands and experiences! That said: we will also call out unethical experiences when we see them, so please – don’t put us on any elephant riding, dolphin petting, or Indigenous-people-exploiting revisionist history tours!
- Travel Products and Gear: Our readers rely on us to tell them exactly what to pack. We thoroughly test and vet everything we recommend, so our readers know they can trust our suggestions.
case studies
We have worked with some truly incredible brands and destination marketing organizations! Take a look at all of our sponsored posts or the case studies we’ve highlighted below.
About those case studies: we’re total nerds, and we LOVE numbers. Calculating KPI’s for each campaign helps evaluate our success and communicate ROI to our brand partners, while also giving us an excuse to dive into some spreadsheets (JK, we don’t need an excuse. We live our entire lives on spreadsheets.) We’ve chosen a selection of case studies that we think represent our strengths. We love to chat KPI’s, so please let us know what you’re targeting for a campaign so we can create a custom package that will help achieve your goals!
Let’s Dive Into Those Case Studies!
Nashville, TN
Grand Ole
Opry
DELIVERABLES
- • 1 Blog Post (Link)
• Instagram Stories (Link)
• 5 Instagram Posts (1, 2, 3, 4, 5)
• 6 Facebook Posts (1, 2, 3, 4, 5, 6)
• 3 Pins (1, 2, 3)
• 2 Tweets (1, 2)
30 DAY ROI
• Total Reach: 142.3K
• Social Shares: 815
• Engagement: 4.4%
1 YEAR ROI
• Total Page Views: 110K
• Social Shares: 14K
• Engagement: 48%
Norway
Norwegian Airlines
& VISIT NORWAY
DELIVERABLES
- • 2 Blog Posts and 1 Newsletter (1, 2)
• 130 Instagram Stories (Link)
• 10 Instagram Posts (1, 2, 3, 4, 5, 6, 7, 8, 9, 10)
• 11 Facebook Posts (1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
• 6 Pins (1, 2, 3, 4, 5, 6)
• 2 Tweets (1, 2)
30 DAY ROI
• Total Reach: 364K
• Social Shares: 2.8K
• Engagement: 4%
partner testimonials
Sometimes our brand partners say really nice things about us. We like to take those nice things and file them away to look at lovingly from time to time. Here are some of our favorites!
“Lia is an absolute joy to collaborate with, and an ideal blend of content creator, influencer and travel professional. A multi-talented creative, her worldview helps her shape entertaining and educational content. She has an authentic way of engaging with her highly engaged audience, and provides them with honest, thoughtful content that is positioned to drive sales. Would book her again and again.”
Kelley Louise
Founder & Executive Director, Impact Travel Alliance
“Wow! Your post on Rush Creek Lodge is not only beautifully written but captures the essence of the lodge perfectly. It truly shows that you got down to the bones of what we’re all about here and it means the world to us.”
Megan Gerace
Assistant Marketing Manager at the Evergreen Lodge & Rush Creek Lodge at Yosemite
“Working with Practical Wanderlust is a breeze. Lia is responsive and professional. She went above and beyond the set deliverables and delivered an impressive analytics report to help us show the value of the press trip to the client.”
Meghan Aftosmis, Sr. PR and Media Network Lead, Impact Travel Alliance
let’s work together
Listen, you’ve made it this far. Maybe we even made you laugh once or twice. That’s pretty special, and we’d love to take things to the next level.
So, how can we work together? Well, we have a few ideas…
- Blog posts
- Social media content & takeovers
- Videos
- Podcast Episodes
- Press and FAM trip campaigns
- Brand ambassadorship
- Product reviews
- Speaking & consultation
Wow! So many opportunities! You probably have a lot of questions for us, like “what are your rates?” and “can you take a video of yourselves wearing our product while also juggling Corgi puppies and lip-synching 90’s pop songs?” The answer is yes, obviously, but we might need some help sourcing juggleable Corgis.
Oh hey, this is important…
- Please note that ALL sponsored content will contain clear, honest disclosures as per FTC guidelines, and no-follow links as per Google guidelines. We do NOT accept pre-written sponsored content.
- We do not promote products or brands that we don’t personally stand by, believe, and love. Our readers’ trust is the most valuable asset that we have, and we don’t take that lightly. With great trust comes great responsibility and high conversion rates, as I believe a certain super-hero once said. So, if you would like us to write about your product, we will need to test it first.
- And finally: we, unfortunately, are not able to work for free or on an exchange basis. Neither we, nor our growing team, have been able to convince our landlords to allow us to pay our rent with comped products or exposure (we’re trying our hardest, though). So please note that any comped projects should be considered earned media. Thank you for your understanding!