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Home » Travel Blog Income Report, April 2018: $5,882.77

Travel Blog Income Report, April 2018: $5,882.77

By Lia Garcia | Updated on: January 31, 2023

How much did my travel blog earn in April? How much did I spend? Find out in my travel blog income report for April 2018!
Please double check what's open before your trip and follow all local mask guidelines to keep yourself and others safe! Also, ads are how we pay our bills and keep our blog free for you to enjoy. We also use affiliate links; if you make a purchase through them, we may receive a small commission at no cost to you.
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Psst: This post, along with the rest of my income reports, now appears on Slaying Social instead of here. Please head there to read all future income reports!

At the beginning of 2018, I wrote an income report for 2017 explaining how I earned $22,000 in my first full year of travel blogging. – check that out here. I got such fantastic feedback from readers who were inspired to start blogs and monetize their own travel blogs that I decided to continue posting income reports for the entirety of 2018! Take a look:

  • Travel Blog Income Report, March 2018: $5,421.36
  • Travel Blog Income Report, February 2018: $4,305.96
  • Travel Blog Income Report, January 2018: $4,145.99
  • Travel Blogging Income Report: How I Made $22,000 in my First Full Year

January marked my first month as a full-time travel blogger, and my goal this year is to see if this is a viable career path (or if I have to suck it up and get a real job again). I’m so excited to see where this crazy path takes me and I have no idea what I’m doing (yet), so come along for the ride! We can figure sh*t out together. It’ll be fun. And I’ll only panic about health insurance like, sometimes.

Psst: Be sure to follow me on Instagram and watch my daily Stories – I share my travel blogging task list every day and take you behind the scenes of what it’s like to be a full time travel blogger! (Spoilers: it’s way less glamorous than you’re imagining.)

Here’s what you’ll find in this post

2023 Travel Tip: These days things can change quickly, so as soon as you buy your tickets, make sure to buy travel insurance in case you need to unexpectedly delay, cancel, or extend your trip. We use WorldNomads and SafetyWing. For more details, head to our travel insurance guide!

Table of Contents

  • April 2018 Travel Blog Earnings
  • This Month’s Stats & Traffic
  • Travel Blog Income Breakdown
    • What Worked This Month
    • Misses This Month
  • Travel Blog Expense Breakdown

Hey, are you a travel blogger too? I’m planning to post loads of posts about blogging this year, as well as monthly income reports. But they won’t appear on the front page of Practical Wanderlust – since the majority of my readers could care less about whether I’m earning money, so long as I’m pumping out sweet, juicy content fo’ free – so be sure to subscribe to my email list to be notified when there’s a new post about travel blogging.

Oh, and there’s a huge bonus: I’ll send you a FREE email course to help you monetize your own blog in just 5 days!  Subscribe below. Yes, in that giant box. With the big green button. Go on, now, don’t be shy.


All righty. Let’s dive in! How much did I earn in April?

April 2018 Travel Blog Earnings

In April of 2018 my travel blog earned me $5,882.77. 

This is only a small increase from last month, but whatever, I don’t care because it’s nearly $6k and I might just keel over from excitement.

READ THIS POST
Travel Blog Income Report, October 2018: $10,911.39

This Month’s Stats & Traffic

Let’s talk traffic! Context is important, and tracking my stats is just as crucial to understanding my earning potential and growth as tracking my income.

I make sure to do this every month because I don’t want anyone to compare themselves to me without an complete picture of how I’m achieving my income. A blog with 10k monthly traffic is at a totally different stage than a blog with 100k monthly traffic, and they shouldn’t be compared directly to each other because it’s just not fair.

For additional reference, my blog has been in existence now for 22 months, which means it’s still a fussy toddler blog. I can’t believe I’m nearing the 2 year mark already!

  • April Page Views: 122,145
  • Uniques: 75,476
  • Sessions: 91,362
  • Social Media Followers: 27,8234
  • Email Subscribers: 5,570

My page views this month barely increased, but I didn’t really expect them to. They should be staying right where they are until around late May or June, when people start seriously planning their summer travels. At least, that’s what I’m hoping.

If you’re the kind of person who pays attention to stuff, you might notice that my email subscriber number decreased pretty significantly, from over 7k to 5.5k. Did I experience a mass exodus of people after sending out a truly horrific email?

Well, no. I actually cleaned up my email subscriber list to get rid of dead weight and “cold” subscribers – folks who signed up way back when, but then never bothered to open any of my emails or take them out of the “spam” folder. Those subscribers aren’t doing me any good, and they actually cost me money. So I cleared out a massive chunk of them to save some cash and improve my email open and click rates.

READ THIS POST
How to Grow Your Followers on Pinterest ... & Why You Shouldn't Bother

Travel Blog Income Breakdown

Ok, enough chit-chat. Let’s get to the good stuff. I know this is why you’re here, and I”m gonna give you the goods. Here we go!

  • Advertising:$2,471.69
  • Affiliate Income (Excluding Amazon): $1,746.78
  • Amazon Affiliate Income: $1,422.83
  • Paid Press/FAM Trips/Sponsored Posts: $0
  • Freelance Writing: $0
  • Social Media Consulting & Courses: $241.47
  • Grand Total:$5,882.77

Let’s break down what worked and what didn’t.

What Worked This Month

Uhhh… this month is boring, y’all. I honestly don’t have much to say here. Everything was basically the same as last month, except my Amazon earnings in April were $400 more than March. In fact, if it weren’t for my Amazon increase, I would’ve had almost the same month in April that I did in March.

As for why Amazon increased so much, honestly, I don’t know exactly why. It’s been increasing steadily each month, but I haven’t written any new posts to specifically amp up my Amazon sales. I’m going to attribute it again to seasonality – warm weather means more people going outdoors, and more people going outdoors means more people buying things like hiking gear and bug repellent, or whatever.

READ THIS POST
Travel Blogging Income Report: How I Made $22,000 in my First Full Year

Everything else was just about the same as before. Even Mediavine only increased by a paltry $30. Don’t worry – I still love Mediavine, even if they didn’t pull $1,000 out of thin air for me like they did in March.

Oh, here’s a fun thing that happened: I forgot that I’d signed up for Amazon.co.uk ages ago, and then didn’t realize that they’d actually been sending me gift cards for months. So I finally added them all into my account – you can only use them for the UK Amazon site – and bought myself a FitBit. I still have some left over, too. So if anyone has any recommendations for good stuff you can get from Amazon.co.uk, I’m open to suggestions 😉

Misses This Month

Honestly, my biggest miss in April is that I didn’t have time to actually publish anything. In the entire month of April, I only published 2 blog posts – and one of them was my income report, which barely counts since it’s pretty much just a copy/pasted template and a bunch of numbers. Yikes.

Why didn’t I post much in April? I was just crazy busy, honestly. We were traveling the entire first week of April to Utah and Los Angeles, and then a bunch of travel bloggers came into town and I spent all weekend with them, and then we left for a few days in Portland, and then I had exactly 1 weekend at home before taking another week off to go visit friends in Colorado. And in between each trip, I was running around like an insane person just trying to stay on top of my life.

Plus, I wanted to prioritize other things in April over publishing new content. Which was all well and good, until I realized it had been a month since I had published anything new and started freaking out about it.

So, yeah. Too much travel, not enough time for actual work. #TravelBloggerProblems, amirite?

But unfortunately, this is one of the realities of being a full time travel blogger – you don’t have nearly as much time to actually write stuff as you think you do! Oh hey, I’ve just published a blog post about that, plus a bunch of other things nobody tells you about being a full-time travel blogger. You should go read it.

READ THIS POST
Digital Nomad Gear: 24 Tips & Essentials to Work From Anywhere

Even though my Amazon income was up, most of my individual affiliate programs weren’t great in April. CJ, ShareaSale and AWIN continue to be massive disappointments, while SkimLinks continues to delight me. Which means that it’s time for a switch. I’m going to officially start removing non-performing affiliate links and replacing them with SkimLinks-friendly links, instead.

Er, when I have time, that is. Which I kinda don’t until … July. So.

I still relied too much on passive income this month, but luckily that’s all going to change soon. During the summer I’ve got several paying gigs lined up, so I feel a little bit better about my lack of diversification.

Travel Blog Expense Breakdown

How much money did I throw away this month? So much! This much:

  • Google Apps: $20
  • ConvertKit: $88.09
  • Virtual Assistant: $30
  • Adobe Creative Suite: $31.78
  • Slaying Social Services: $39.00
  • Keysearch: $8.45
  • Social Media Management Tools: $25
  • Professional Development: $351.96
  • Hosting: $125
  • Total Blog Expenses: $299.87
  • Travel Expenses: $677.25

We only took 2 trips in April. And to be honest, most of those travel expenses were for food. But somehow we still managed to spend $822. I guess I shouldn’t be surprised. Because I mean … have you met us?

In April, we visited Park City and Salt Lake City, Utah for Jeremy’s 30th birthday. We also traveled to Portland, Oregon for a weekend getaway with a friend. 

Still, despite eating an impressive amount of food, we were able to take a net income of $4,905.65 to the bank this month, all from the blog. Wheee!

Um, spoilers, though: I spent like, all of it in May. But I don’t want to ruin this moment for myself, because this is my April income report. So WHEEEE!

READ THIS POST
Travel Blog Income Report, January 2018: $4,145.99

One big change in our otherwise fairly predictable expenses is our host. We took the plunge and switched to Performance Foundry this month after a few incredibly stressful incidents with our site going down – all of which seemed to occur precisely during the times when we were traveling with no Wi-Fi. Ugh.

Our old host, FastComet, treated us well for almost 2 years. They were incredibly affordable and cost us almost nothing at $3 or so a month. But we outgrew them – in the past couple of months, we were getting daily warnings that our ever-growing bandwidth limit was about to be reached. Bandwidth limits being reached meant the site going down – a terrifying prospect.

We kept throwing money at the problem, hoping to buy more space and make the warnings go away, but for whatever reason, they didn’t. Besides, I didn’t like the idea that my growth and success was a PROBLEM. I wanted a host that would value and celebrate the size of my blog, not threaten to shut me down constantly.

So I started researching. I found out that what I was experiencing is pretty common with blogs once they reach a certain size – cheap hosts, the ones we all start out with when we first buy our domain name and don’t want to part with a heap of cash, are made for baby blogs. Once your blog gets bigger, you need a grown-up host.

Performance Foundry is a grown-up host. They provide fully managed hosting, which is like having a team of tech experts at your fingertips. They handle things like site speed optimization, plugin updates and fixing broken plugins, making sure my site is never down (and getting it back up when it is, without needing to be called and yelled at), and even basic, minor coding fixes.

Like, I once asked them if they could recommend a decent contact form plugin. Instead of just recommending me a plugin, they built me my own. Um. What?! How rad is that?!

Switching over was totally painless – as in, they handled everything and I did nothing – and so far I feel that my $125 is money extremely well spent! I’m lovin’ the grown up blog life. If you’ve been having bandwidth problems, issues with your host, or you’re just getting to the point where you’ve outgrown your host (seems to happen around 100k+ monthly views or so) definitely give them a try!

READ THIS POST
Travel Blog Income Report, June 2018: $10,676.44

Other than my new host, here’s a quick rundown of what I spent money on this month:

  • ConvertKit: ConvertKit is my email host. I have a big email list and I do a lot of email marketing, so this is a big expense for me. In previous months I mentioned that I was considering switching email providers, but I think I’m gonna stick with ConvertKitafter all. Not only do I not have any time to switch everything over – at this point, I’ve got everything set up to run on auto-pilot – but I did a big clean-up of my email list and I feel a lot better about my monthly costs. I just need to actually USE it more often, I think – other than my automated sequences, I only send out 1-2 emails per month!
  • Virtual Assistant: I pay my VA to help me with Pinterest tasks and other time-saving things. I no longer have time for these sorts of tasks, and she does a great job. I didn’t post very often in April, so I didn’t have much for her to do for me last month. I’m anticipating expanding this role quite a bit soon, though!
  • Google Apps: I use Google for all of our website services, including email, a shared drive, etc for both Practical Wanderlust and Slaying Social. I’m actually only supposed to be paying $10 each month, but I set something up wrong and now it’s a lot of work to fix, sooooooooooooooo….
  • READ THIS POST
    5 Steps to a Kickass Pinterest Profile
  • Adobe Creative Suite: I pay for Lightroom, Photoshop, and Premiere. I use Photoshop for my pins and Lightroom to batch edit photos. I’m learning how to use video, so hopefully I’ll use Premiere SOON.  Haha, that will never happen.
  • Slaying Social Services: We are currently paying for a course hosting platform and a webinar platform.
  • Keysearch is my SEO tool and I love it. It’s worth it’s weight in gold, but it’s actually pretty cheap each month!
  • Social Media Management Tools: I am currently paying for both Tailwind and Boardbooster for Pinterest and an auto-scheduler for Instagram. I’m considering paying for something more comprehensive, like Hootsuite or Buffer, so this will probably increase at some point too. Stilllllll evaluating that.
  • Professional Development: Conferences, courses, and other things that I pay for to improve my own skills and further my career go in this category. In April, I bought myself a plane ticket to a conference in May. Ahhh!

Well, that’s all, folks! What questions do you have about travel blogging, monetizing a blog, or starting a blog? Drop me a comment below!

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Our Top Travel Tips & Resources

Here are our favorite travel tips & resources for saving money and planning travel logistics! For more tips, check out our travel tips resource page or our guide to planning a trip.
  • Booking Flights: To score flight deals, search on Google Flights or Kayak. Money-saving tips: fly mid-week or on the weekend; fly carry-on only on a budget airline; and take red-eyes or early morning flights.
  • Accommodations: We usually stay in budget-friendly vacation rentals, boutique hotels or private rooms in hostels. We use Booking.com to book hotels (we love their flexible cancellation policy) and Hostelworld to book hostels (low deposit, easy change/cancellation, and excellent reviews). For vacation rentals, we prefer to book using VRBO because they've got lower fees and better support than Airbnb, and we're not fans of Airbnb's unethical track record. You can also book vacation rentals on Expedia and Hotels.com. We also use TrustedHousesitters as both hosts (for our home and our fur-child) and travelers!
  • Travel Insurance: We always, always, ALWAYS buy travel insurance for international trips, and we STRONGLY suggest it - visit our Travel Insurance Guide to find out why. We recommend either World Nomads or SafetyWing for international travel insurance. SafetyWing is one of the few policies that covers Covid-19, and they have excellent monthly policies that are perfect for Digital Nomads and long term travelers!
  • Travel Credit Card: We book all of our trips on our favorite travel credit card. Not only do we earn cash back that we can spend on more travel, but the card offers fantastic travel perks like travel insurance, trip delay and cancellation coverage, lost baggage reimbursement, and rental car coverage, which helps protect us on our travels. Learn more here.
  • Vaccines & Meds: We use the travel guides on the CDC website to research recommended medications and vaccines for international trips. We always recommend getting every vaccine recommended by the CDC! You can get them at your primary care doctor's office or a walk-in pharmacy.
  • Tours: We love booking guided tours, especially food tours and walking tours, to get a local's perspective and a history lesson while sight-seeing! We book our tours using Viator and GetYourGuide.
  • Transportation: We use Rome2Rio to figure out how to get from place to place, and book local transportation online using Bookaway wherever we can. When we book a rental car, we use DiscoverCars to compare rental companies and find the best deal.
  • Luggage Storage: Whenever we're checking out early or taking advantage of a long layover, we use LuggageHero to safely store our luggage while we're running around. Use the code PRACTICALW for 2 hours of free luggage storage on us.
  • VPN Service: A VPN keeps your digital information (like website login details, bank info, etc) safe, even when you're connected to an unsecured network while traveling. Plus, it lets you use Netflix & other streaming sites abroad! We use NordVPN. Use the code WANDERLUSTPROMO when you sign up!
  • What to Pack: Here are the travel essentials that we bring on every trip. We also have packing lists for hot weather, cold weather, and many more. Take a look at all of our packing guides!

Income Reports

Reader Interactions

Comments

  1. Zachary Stafford says

    March 8, 2019 at 12:59 pm

    I have to say that as a “baby” blog you are doing quite well. Or did you say toddler? 2 years and making money on your blog is great! We’ve been at it on and off for 4 years and make zippo. Zero. Nada. Zilch. Bubkas. Did I say zippo?

    But I hear you about traveling so much that you don’t have time for anything else. Some days that’s all we seem to do!

    Thank you for the post, and hopefully one day we too can call ourselves a baby blog. Maybe we are late bloomers!

    Reply
  2. Angelica says

    July 13, 2018 at 9:42 pm

    How does your keysearch cost $8.45 a month and mine costs $17 a month (for the starter plan)? What’s your secret?!?!

    Reply
    • Lia Garcia says

      July 13, 2018 at 9:51 pm

      I bought mine on Black Friday when they had a big sale 😉 And I plan to do so again this year! Another thing I did in the past was share with a fellow blogger and split the cost.

      Reply
  3. Annette says

    June 24, 2018 at 10:29 am

    As a new blogger in travel (but in outdoor travel that includes resources and inspiration) could I ask you three questions?
    1. What do you think were the best ways you grew your email list?
    2. What do you attribute to your amazing number of page views!!!!!
    3. What is the single most important thing you did to gain traction in monetizing your blog so you see the AMAZING results you see now?

    Thanks for helping a new blogger out! 🙂

    Reply
    • Lia Garcia says

      June 25, 2018 at 11:43 am

      Happy to help, Annette!

      1. What do you think were the best ways you grew your email list?
      Opt-ins! Creating opt-ins that were relevant to my content and truly useful for my readers has been extremely helpful in growing my email list. I don’t get a lot of folks who sign up just cuz they love us, but I get lots who are looking for things like printables, checklists, or insider tips. The trick is what to do with them once they sign up, and that’s the real art of email marketing (which I’m still figuring out myself).

      2. What do you attribute to your amazing number of page views!!!!!
      2 things really work for me: Pinterest, which was a quick boost and got me to a consistent foundation of 20k monthly page views EARLY on (like, 6 months in early). And SEO, which took much longer to implement and grow (like, a year) but currently makes up the vast majority of my page views.

      3. What is the single most important thing you did to gain traction in monetizing your blog so you see the AMAZING results you see now?
      Mediavine! Once I hit 25k monthly sessions and joined Mediavine, I immediately started earning over $1k per month on ads alone. I’m now earning around $3k per month just from Mediavine, which means that even without any other monetization strategies, I’d still be earning a decent amount. Everything else was a lot harder, took a lot longer, and is a lot more difficult to implement 😛

      I hope that’s helpful!

      Reply
  4. Anya says

    May 26, 2018 at 5:13 am

    Hi Lia,
    I have discovered your blog just a few months ago and since then you are inspiring me in my blogging career! I am a new travel blogger (less than 6 months) and got a question about the email subscribers.. hopefully you don’t mind sharing. I noticed you mentioned on this report that you have 5,570 email subscribers, but invitation to subscribe to a newsletter says you have more than 75K. Is it some type of marketing technique or did I misunderstand something? I am currently struggling with subscriptions on my blog and looking for any information that can help me grow. I would be so thankful for your response! Also, any plans to visit Europe any time soon? I would love to meet you!!!

    Reply
    • Lia Garcia says

      May 29, 2018 at 10:13 am

      Hey Anya,

      Excellent question! That 75k refers to my “unique monthly readers.” 75,000 individual humans read my site every month, so that’s the number I chose to use on my opt-in forms. Basically, by joining my mailing list I’m inviting you to become a regular reader, along with 75,000 other people who think I’m cool enough to come read my blog every month. Page views didn’t seem like an honest way to describe my readership, and my subscribers don’t get much more than a monthly newsletter to remind them to come check out all the new stuff on my blog, so that’s why I used my unique readership #. It’s more inclusive of who actually comes to read my blog every month – it counts everyone who finds us from social platforms, google, etc and my newsletter is just one small part of that. I hope that helps!

      As for Europe, I’ll be in Italy in September, and that’s the only upcoming trip I’ve got planned – but who knows what might happen! 🙂

      Reply
  5. The Microwave Express says

    May 16, 2018 at 3:07 pm

    Hey Lia great breakdown, the level of detail is amazing
    Currently looking to swap from Mailchimp to another email client and ConvertKit looks like it could be a good option.
    Do you have a separate bank account for your travelling or how does that work? sorry if that is too person a question!

    Reply
    • Lia Garcia says

      May 17, 2018 at 1:58 pm

      No worries! I’m an open book 🙂 I do have a separate bank account, AND a separate credit card for my business expenses, which includes all of my travel (unless it’s like, a family trip or a trip I don’t plan to write about). Makes taxes a lot cleaner and easier. I use Mint to categorize everything I spend whether it’s personal or for business.

      ConvertKit is fantastic, I like it a lot more than MailChimp. It’s got a steep learning curve but once you get it all set up, it’s powerful! I really need to write an email marketing guide with what I’ve leearned. One of these days, lol.

      Reply
  6. Stella says

    May 15, 2018 at 12:47 pm

    Thanks for the detailed report! As an aspiring non-travel blogger this is really interesting to see and daydream about. Just out of curiosity, are your figures pre- or post-tax? I’d be really curious to hear about how you feel about your your current income vs your previous corporate income (it looks like you earn more now, but maybe you’re missing small perks like insurance?)

    Reply
    • Lia Garcia says

      May 16, 2018 at 7:42 am

      This is all pre-tax. Last year my expenses significantly outweighed my earnings (sooo much) so this is the first year I’ll probably actually end up owing. I definitely don’t earn as much as I did at my old corporate job YET, but I’m hoping that overall this year I will may be able to earn SLIGHTLY more than my old salary – replacing my old salary is my 2018 goal! I am definitely missing perks like insurance, not to mention a 401k (though I do contribute to an IRA) and stock options … and the free fruit bowl at work where I used to get all of my apples and oranges. Oooh, and they had an on-campus gym, too. Now I have to pay $75 a month for a gym 🙁 Still, wouldn’t trade it for the world!

      Reply
      • Stella says

        May 17, 2018 at 1:58 pm

        Thanks for the answers! 🙂 I hope you surpass your goals! I came to your blog via the Inca Trail post (I’m going in a month, I work out 4x a week just like you, but I haven’t hiked that much) so it totally scared me and I hated you for a little bit for making me scared, but as I read more posts about your adventures, you guys totally grew on me. Looking forward to reading more about your adventures and watching your blog grow!

        Reply
        • Lia Garcia says

          May 19, 2018 at 9:53 am

          Bahahaha thank you for the honesty! I’m glad we grew on you … we’re sort of like a fungus that way.

          BTW, please keep in mind that we had NOT been working out for 3 months before we attempted the Inca Trail! So we were definitely not at peak shape. If we’d tried it the first week of our honeymoon instead of nearly 3 months in, our results might have been a lot different. Just hit the stairmaster hard and try an altitude mask if you’re not used to hiking at altitude! You got this 🙂

          Reply

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In 2016 we quit our jobs, put our stuff in storage, and took off on a (disastrous) year-long honeymoon. Today, we share down-to-earth travel tips from our many (mis)adventures on our blog and podcast!

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Picturesque lighthouses. Gushing waterfalls. Dramatic rocky cliffs overlooking the world’s largest freshwater lake. Marquette, a small city on the northern coast of Michigan’s Upper Peninsula, is both an outdoor lover’s paradise and a culturally unique destination. But just because it's a small town doesn't mean there aren't plenty of things to do in Marquette, Michigan - here you can take in the beauty of pristine nature during the summer when this remote, lakeside town is bustling with locals and tourists alike.

33 Magical Things to do in Marquette, Michigan

One thousand-foot waterfalls. Snow-capped Alps. Cows grazing in flower-covered meadows. Lauterbrunnen is what you think of when you think of Switzerland, that is to say, the hills are very much alive with the sound of music! Here waterfalls pour from dramatic cliffsides, while the Alps surround you on every side. The air is clean, the town is Medieval, and you really get a sense of village Swiss life that is very much in tune with nature. And with so many things to do in Lauterbrunnen, Switzerland it's impossible to leave without wanting to see more!

23 Lovely Things to Do in Lauterbrunnen, Switzerland

What to pack for San Francisco - and what to leave at home!

What to Pack for San Francisco (& what NOT to)

Lia and Jeremy are the married couple behind the Practical Wanderlust travel blog!

Meet Lia & Jeremy

3 years ago we quit our jobs, put our stuff in storage, and took off on a (disastrous) year-long honeymoon. Today, we share down-to-earth travel tips from our many (mis)adventures on our blog and podcast! Low key stalk us here and on social media.

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