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Home » Travel Blog Income Report, March 2018: $5,421.36

Travel Blog Income Report, March 2018: $5,421.36

By Lia Garcia | Updated on: February 4, 2021

How much did my travel blog earn in February? How much did I spend? Find out in my travel blog income report for Feb 2018!
Please double check what's open before your trip and follow all local mask guidelines to keep yourself and others safe! Also, ads are how we pay our bills and keep our blog free for you to enjoy. We also use affiliate links; if you make a purchase through them, we may receive a small commission at no cost to you.
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Spoilers: I LOVE income reports. And it’s not just because I’m nosy and like to know exactly how much everyone else makes and brag shamelessly about my own income levels. I feel strongly that income reports, and the transparency that comes along with writing them, are important for 2 reasons:

  1. Knowing what fellow travel content creators are earning (and charging) helps to set realistic benchmarks for your own success. They’re both motivating AND educational!
  2. Speaking openly about the money side of this industry reduces the taboo surrounding asking for and discussing payment. That taboo hurts travel content creators by making it harder to ask brands and sponsors for the payment that your work deserves, particularly for women who are socially trained to be accommodating and self-sacrificing.

I find income reports empowering. And so, at the beginning of 2018, I wrote an income report for 2017 explaining how I earned $22,000 in my first full year of travel blogging – check that out here. I got such fantastic feedback from readers who were inspired to start blogs and monetize their own travel blogs that I decided to continue posting income reports for the entirety of 2018!

January 2018 marked my first month as a full-time travel blogger, and my goal this year is to see if this is a viable career path (or if I have to suck it up and get a real job again). I’m so excited to see where this crazy path takes me and I have no idea what I’m doing (yet), so come along for the ride! We can figure sh*t out together. It’ll be fun. And I’ll only panic about health insurance like, sometimes.

  • Psst: Be sure to follow me on Instagram and watch my daily Stories – I share my travel blogging task list every day and take you behind the scenes of what it’s like to be a full time travel blogger! (Spoilers: it’s way less glamorous than you’re imagining.)

Here’s what you’ll find in this post:

2023 Travel Tip: These days things can change quickly, so as soon as you buy your tickets, make sure to buy travel insurance in case you need to unexpectedly delay, cancel, or extend your trip. We recommend SafetyWing. For more details, head to our travel insurance guide!

Table of Contents

  • March 2018 Travel Blog Earnings
  • This Month’s Stats & Traffic
  • Travel Blog Income Breakdown
    • What Worked This Month
    • Misses This Month
  • Travel Blog Expense Breakdown

Want to read more of my income reports? You can find them all here.

Browse All Income Reports

Hey, are you a travel blogger too? I’m planning to post loads of posts about blogging this year, as well as more monthly income reports. But they won’t appear on the front page of Practical Wanderlust – since the majority of my readers could care less about whether I’m earning money, so long as I’m pumping out sweet, juicy content fo’ free – so be sure to subscribe to my email list to be notified when there’s a new post about travel blogging.

Oh, and there’s a huge bonus: I’ll send you a FREE email course to help you monetize your own blog in just 5 days!  Subscribe below. Yes, in that giant box. With the big button. Go on, now, don’t be shy.

March 2018 Travel Blog Earnings


All righty. Let’s dive in! How much did I earn in March?

In March of 2018 my travel blog earned me $5,421.36. Whaaaaaaaaaat?! Earning over $5k in one month was my 2018 goal. My annual plan didn’t have me hitting it until DECEMBER.

You guys, I hit my annual goal 9 MONTHS EARLY. Holy freakin’ crap! Can we all bust out like 83 bottles of champagne together? I don’t even know what to do with myself now.

It’s always so fun to hit a major achievement goal, but personally, I feel weird when I don’t have a goal. I always have to have goals. When I first started the blog, my goals were all page view related. I remember the absolute elation of finally hitting 10k monthly page views. It felt like my blog materialized into something REAL that day. It wasn’t a hobby anymore – it was like, a real thing. The possibilities felt endless.

But I didn’t get that sense of absolute giddiness when I hit 50k or even 100k monthly page views, for some reason. By then, I’d changed my goals. After I qualified for Mediavine (more about them below), I no longer cared much about how many page views I earned each month.

My goals shift from month to month, long term to short term: sometimes they’re monetary, like wanting to hit $5k in a month. Sometimes my goal is to grow a specific social account, like my Instagram which is somehow STILL NOT AT 10K FOLLOWERS YET (heyyyyyy psst, want to help me out with that? Go follow me on Instagram!) 

So now that I’ve hit my 2018 financial monthly income goal, which is nuts, I need a new goal. I’ve re-adjusted my annual plan to reflect the trends I’m seeing so far, and it looks like I’m on track to earn my old corporate salary (before tax).

So, that’s my new 2018 goal: I want to replace my old corporate salary with sweet freedom blogging income.

I literally thought that would take years. I could NOT be more excited, y’all!

  • Modeling my favorite hot-weather skirt in Cartagena, Colombia, which has a very similar climate to most destinations in Mexico! This skirt is one half of the perfect outfit for Cancun.
  • Santo Domingo Vidal hostel happens to be on a beautiful, rainbow-colored street in the heart of Getsemani in Cartagena, Colombia. And directly across from it is an awesome mural, too!

This Month’s Stats & Traffic

Let’s talk traffic! Context is important, and tracking my stats is just as crucial to understanding my earning potential and growth as tracking my income.

Also, this is important: don’t go comparing yourself to me if you’ve got a baby blog. You’re doing GREAT on your journey! You’re killin’ it. But here’s what it might look like for you in the future.

For reference, my blog has been in existence now for 21 months, so it’s like a fussy toddler blog. I can’t believe I’m nearing the 2 year mark already!

  • March Page Views:120,709
  • Uniques: 74,673
  • Sessions: 91,233
  • Social Media Followers: 26,825
  • Email Subscribers: 7,300

Even though my earnings have been blowing my monthly plan out of the water, my views are actually staying right on track to where I expected them to be. Last year, February was a slow month, and January and March were good months for traffic. I hit 120k monthly page views in both January and March, which I’m very happy with!

READ THIS POST
Travel Blog Income Report, June 2018: $10,676.44

Travel Blog Income Breakdown

Ok, enough chit-chat. Let’s get to the good stuff. I know this is why you’re here, and I”m gonna give you the goods. Here we go!

  • Advertising: $2,444.86
  • Affiliate Income (Excluding Amazon): $1,727.19
  • Amazon Affiliate Income: $1,029.31
  • Paid Press/FAM Trips/Sponsored Posts: $0
  • Freelance Writing: $0
  • Social Media Consulting & Courses: $220
  • Grand Total: $5,421.36

Let’s break down what worked and what didn’t.

What Worked This Month

Essentially all of my income this month came from advertising revenue and affiliate income. Which is great because I love passive income and it’s exactly what I want the foundation of my earnings to be built on top of. But it also makes me a touch nervous because I need my earnings to be really diversified if I’m going to be doing this for the long haul …

First let me talk about Mediavine, like, again. I JUST LOVE THEM SO MUCH. Despite having the same number of page views in March as I did in January, my Mediavine income increased by over 50%.

What!? How?! Why?? That’s insane!

Here’s what happened: first of all, March was the end of the quarter, so ad spend was up a little bit compared to January.

But what REALLY tipped the scales is that Mediavine popped up one day like “hey, click this button and you’ll get a bunch more income.” I clicked the button. BOOM, my earnings were up by like $20 every single day. Just out of nowhere.

They’re like the income fairies, always working tirelessly behind the scenes to make dollar bills magically fall from the sky.

READ THIS POST
Travel Blog Income Report, October 2018: $10,911.39

Mediavine, I love you. For those of you seeking to monetize your own blogs: apply to Mediavine ASAP. I’m going to be shouting this from the rooftops until the cows come home, or whatever.

OK, so other than Mediavine making all of my dreams come true (again) what else worked? Amazon kicked a$$ this month! I earned over $1k on Amazon for the first time EVER.

I’m attributing this mainly to seasonality – as the weather warms up, more folks are looking to do things like or go hiking or travel for spring break or summer vacation, and they’re buying gear for their trips. I’m definitely looking forward to what this means for my Q4 earning potential!

Misses This Month

Although Amazon killed it, and a couple of my affiliate programs have been working great for me, I haven’t seen the growth I was hoping for with some of the bigger affiliate networks. I get pretty good sales from individual programs where I’m working directly with the company whose product I’m promoting, but the massive conglomerate affiliate networks don’t seem to be working for us.

I’m referring mostly to CJ and ShareaSale. AWIN is OK, although I seem to have hundreds of dollars pending that may or may not ever be approved or paid out.

And like I mentioned last month, SkimLinks is surprisingly awesome  – they’ve got higher rates than most of the other networks we’ve joined, great tracking, and regular payments. We actually just started receiving regular checks from them, so they’re on my A-OK list.

But CJ and ShareaSale? … nada. Like, crickets. There is nothing happening there. I mean, there are HUNDREDS of clicks, but apparently, there are no conversions.

To that, I side-eye … HARD. My conversion rates for literally every other program are very healthy. My readers buy stuff. I don’t think *I’m* the issue here. I’m wondering if maybe their tracking cookies aren’t exactly as effective as they’re supposed to be…

But I mean, that’s a tin-foil hat theory. Still, just to be safe, I’m moving away from those networks and doing as much work as I can with individual, smaller affiliate networks. I want to work directly with brands I’m really passionate about that align with my values and my reader’s interests, rather than just whoever’s promoting a 10% rate on CJ.

READ THIS POST
Travel Blog Income Report, February 2018: $4,305.96

Anyway, other than crappy conversion rates on those affiliate networks, the other big miss this month is that I didn’t earn ANY non-passive income.

I mean, I love passive income … a lot. But I want to be diversified. The last thing that I want is for Amazon to shut down its affiliate program or something and totally f*** me. I need to be staying pro-active.

As my mom used to say to me on our farm in Kentucky (yes y’all, I grew up on a farm in Kentucky): don’t put all of your eggs in one basket. Also, don’t count your chickens before they hatch. Are those things everyone’s mom says, or is it more like a Kentucky farm mom kinda saying?

Anyway, I’m neither putting my eggs into one basket nor counting those eggs. Err… what I’m trying to say is, I need to stay vigilant about doing things like consultations, sponsored work, etc – just to be on the safe side. I don’t want to get too lazy and complacent because passive income is amazing.

Travel Blog Expense Breakdown

How much money did I throw away this month? So much! This much:

  • Google Apps: $20
  • ConvertKit: $128
  • Virtual Assistant: $50
  • Adobe Creative Suite: $31.78
  • Slaying Social Services: $39.00
  • Keysearch: $8.45
  • Social Media Management Tools: $41.56
  • Professional Development: $0
  • Contractors: $31.20
  • Blog Expenses: $326.54
  • Travel Expenses: $570.76

My blog expenses held pretty steady this month, but there will be some big changes next month since I’m switching to a much more expensive host (and still evaluating whether to stay with my email provider).

Thankfully my travel expenses this month were way less than last month thanks to not going on an international trip! We took only domestic trips in March, which kept our costs lower. The biggest expenses were actually at the very end of the month for a trip which mostly happened in April.

Net, I took home about $4,500 this month! Which is double what I was able to pocket last month, woohoo! Now I can buy more plane tickets. And groceries!

READ THIS POST
8 Guidelines to Follow When Choosing an Image for a Pinterest Pin

Here’s a quick rundown of what I spent money on this month:

  • Google Apps: I use Google for all of our website services, including email, a shared drive, etc for both Practical Wanderlust and Slaying Social. I’m actually only supposed to be paying $10 each month, but I set something up wrong and now it’s a lot of work to fix, sooooooooooooooo….
  • ConvertKit, my email host, is by far the most expensive item I pay for each month, and I’m paying for both Practical Wanderlust and Slaying Social. As my email list has grown, the expenses associated with it have grown, too. I’m currently evaluating whether I can switch to a cheaper email marketing provider and save some cash, so this may (hopefully) decrease soon. In the meantime, I just did a massive clean-up to remove non-active subscribers from my list to hopefully help slow this rapidly rising cost.
  • Virtual Assistant: I currently pay my VA to help me with Pinterest tasks and other time-saving things. I no longer have time for these sorts of tasks, and she does a great job. It’s worth it for the time it saves me!
  • Adobe Creative Suite: I pay for Lightroom, Photoshop, and Premiere. I use Photoshop all the time for my pins. I’m learning how to use video, so hopefully I’ll use Premiere SOON. And I’ve been learning to use Lightroom all month! It’s been saving me a LOT of time, so I’m loving it so far.
  • Slaying Social Services: We are currently paying for a course hosting platform and a webinar platform.
  • Keysearch is my SEO tool and I love it. It’s worth it’s weight in gold, but it’s actually pretty cheap each month!
  • Social Media Management Tools: I am currently paying for both Tailwind and Boardbooster for Pinterest and an auto-scheduler for Instagram. I’m considering paying for something more comprehensive, like Hootsuite or Buffer, so this will probably increase at some point too. Stilllllll evaluating that.
  • Professional Development: Conferences, courses, and other things that I pay for to improve my own skills and further my career go in this category. I didn’t develop myself in March, whoops.
  • Contractor: This month I hired a contractor to help me with some technical stuff, cuz I’m a blogger, not a programmer, and I don’t have time to spend ramming my forehead into a wall over a few lines of code.

Well, that’s all, folks! What questions do you have about travel blogging, monetizing a blog, or starting a blog? Drop me a comment below!

Want to read more of my income reports? You can find them all here.

Browse All Income Reports

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Our Top Travel Tips & Resources

Here are our favorite travel tips & resources for saving money and planning travel logistics! For more tips, check out our travel tips resource page or our guide to planning a trip.
  • Booking Flights: To score flight deals, search on Google Flights or Kayak. Money-saving tips: fly mid-week or on the weekend; fly carry-on only on a budget airline; and take red-eyes or early morning flights.
  • Accommodations: We usually stay in budget-friendly vacation rentals, boutique hotels or private rooms in hostels. We use Booking.com to book hotels (we love their flexible cancellation policy) and Hostelworld to book hostels (low deposit, easy change/cancellation, and excellent reviews). For vacation rentals, we prefer to book using VRBO because they've got lower fees and better support than Airbnb, and we're not fans of Airbnb's unethical track record. You can also book vacation rentals on Expedia and Hotels.com. We also use TrustedHousesitters as both hosts (for our home and our fur-child) and travelers!
  • Travel Insurance: We always, always, ALWAYS buy travel insurance for international trips, and we STRONGLY suggest it - visit our Travel Insurance Guide to find out why. We recommend either World Nomads or SafetyWing for international travel insurance. SafetyWing is one of the few policies that covers Covid-19, and they have excellent monthly policies that are perfect for Digital Nomads and long term travelers!
  • Travel Credit Card: We book all of our trips on our favorite travel credit card. Not only do we earn cash back that we can spend on more travel, but the card offers fantastic travel perks like travel insurance, trip delay and cancellation coverage, lost baggage reimbursement, and rental car coverage, which helps protect us on our travels. Learn more here.
  • Vaccines & Meds: We use the travel guides on the CDC website to research recommended medications and vaccines for international trips. We always recommend getting every vaccine recommended by the CDC! You can get them at your primary care doctor's office or a walk-in pharmacy.
  • Tours: We love booking guided tours, especially food tours and walking tours, to get a local's perspective and a history lesson while sight-seeing! We book our tours using Viator and GetYourGuide.
  • Transportation: We use Rome2Rio to figure out how to get from place to place, and book local transportation online using Bookaway wherever we can. When we book a rental car, we use Kayak to compare rental companies and find the best deal.
  • Luggage Storage: Whenever we're checking out early or taking advantage of a long layover, we use LuggageHero to safely store our luggage while we're running around. Use the code PRACTICALW for 2 hours of free luggage storage on us.
  • VPN Service: A VPN keeps your digital information (like website login details, bank info, etc) safe, even when you're connected to an unsecured network while traveling. Plus, it lets you use Netflix & other streaming sites abroad! We use NordVPN. Use the code WANDERLUSTPROMO when you sign up!
  • What to Pack: Here are the travel essentials that we bring on every trip. We also have packing lists for hot weather, cold weather, and many more. Take a look at all of our packing guides!

Income Reports

Reader Interactions

Comments

  1. Kat (Wandering Bird) says

    May 12, 2018 at 2:54 am

    Thank you, thank you, thank you for this. I am a baby blogger- have been setting it up (and ramming my head into a wall) for about 5 months now and at least once every day I wonder why the hell I’m doing this. Seriously, I work harder now than I ever did in my corporate job!! (as I’m sure you know!!)

    I haven’t monetised my blog yet because it’s still growing- (just reached 5,000 views/ month. yay!) and I wasn’t sure where to start with monetisation (thanks for your email course. I’ve signed up). But mostly thanks for the motivation. My goal is to earn 1000/ month- that would be AMAZING and you make it seem possible and give me the motivation to keep going, even when I’m sobbing into my keyboard. 🙂

    Also, Slaying Social is my new GOD. That’s how I found you. It helps me out so much. So thanks for that too. 🙂

    Reply
    • Lia Garcia says

      June 28, 2018 at 4:51 pm

      You’re so sweet, thank you Kat!! You’ll totally get there, and YES $1k/month is completely doable. I believe in you! We can sob into our keyboards together <3

      Reply
  2. Sam says

    May 3, 2018 at 10:29 am

    Wowieeee!! So inspiring. Love the income reports!! Just hit 10K sessions last month and totally feeling that giddy feeling! Can’t wait til we’re able to apply for Mediavine, my goal for this year! (I’m not a full-time blogger so I have to be patient and put the time in where I can, even though all I wanna do is blog!). Just curious, if you’re hitting 100K sessions, can’t you apply for AdThrive? Have heard great things about them as an ad network, I’m sure you have too. Or do you not wanna mess with a good thing (totaalllyyy understandable)? Just curious! Thanks for publishing these!

    Reply
    • Lia Garcia says

      May 4, 2018 at 3:55 pm

      Thanks for the support, Sam! We’ve also heard good things about AdThrive, but we haven’t heard from anyone who’s said that they’re BETTER than Mediavine. We don’t know anyone who’s actually switched over from Mediavine (many have asked about it, but it seems like nobody ever actually does, I guess), but we’ve heard from a few folks who switched to Mediavine from AdThrive. I’m really so happy with Mediavine that I don’t see us changing over – there’s nothing AdThrive could offer us aside from higher RPMs, and there is no way to know in advance whether our RPM’s would be higher or lower than they are with Mediavine.

      Ultimately for us it comes down to whether our ad network takes care of us in terms of the income we’re earning and the service we’re receiving, and we’re absolutely over the moon with Mediavine. It’s not just the money – their team is absolutely incredible and is always surprising us with new and amazing ways to support their publishers and go above and beyond expectations. I truly can’t speak highly enough about them. We won’t be switching anytime soon!

      Reply
  3. Lesia says

    April 30, 2018 at 3:10 pm

    Congratulations and thanks for sharing this report! I already follow you on Insta and hope you hit 10K soon. Actually I’m at 9.6K myself and can’t wait. Maybe you feel like doing a shoutout for shoutout in Stories? I also have a small travel girls IG pod if you wanna join 🙂 My username is @lesiajoukova

    I’ve been neglecting my blog for a long time but now I’ve really decided to return to it with newfound fervour and raise the page views up to 25K. I got Keysearch but not sure whether I’ll be able to rank in Google at all. Do you have any traffic recs aside from Pinterest startegy (already working heavily on that)?

    Reply
    • Lia Garcia says

      May 1, 2018 at 9:12 am

      Always down to do a shoutout 🙂 I’ve long since quit Insta pods though – ain’t nobody got time for all that. I did follow you, though!

      As for traffic, Google & Pinterest are by FAR my biggest traffic referrers. Nothing else even comes close, tbh. Well, except for direct. Which could be a lot of things. But honestly, focus first and foremost on Google & Pinterest! That will bring you the most bang for your buck for sure.

      Reply
  4. Sofie says

    April 29, 2018 at 9:15 am

    What an increase with Mediavine! Mine went up as well when I clicked that button, but not as much. Maybe because I lowered the ad frequency. I’m also having trouble with the bigger affiliate networks and am also contemplating moving away from Convertkit. I love them and all, but djees that price tag :/

    Reply
    • Lia Garcia says

      April 29, 2018 at 8:43 pm

      I knoooowwwww! Right there with ya. Honestly my Mediavine jump shocked me, but I did have it on a lower ad frequency and then went allllll the way up so I guess it makes sense. For $1k more per month, I’m willing to deal with the extra ads 🙂

      Reply
  5. Dan says

    April 28, 2018 at 4:42 pm

    Under 2 years and 5k in revenue! You are such an inspiration 🙂

    Reply
    • Lia Garcia says

      April 29, 2018 at 8:44 pm

      Thank you! I pinch myself every day, TBH. It’s crazy!

      Reply
  6. Veronika says

    April 27, 2018 at 2:07 pm

    It’s always so inspiring to read your income reports! And fun too 🙂 I’m now in the process of getting Mediavine ads, woo to the hoo!

    Reply
  7. Wanda Lopez says

    April 25, 2018 at 4:41 am

    I’m loving this post. So useful! I’m on the goal to hit my 25K, almost there. Apparently last year when I changed themes I lost my google analytics and had no idea until early this year. Sad! Anyways, it’s fixed and we’re on track. I have a question, do you use CoSchedule? I’ve heard it’s good and helps, but haven’t been able to ask anyone that’s using it. Any thoughts on this? Thanks.

    Reply
    • Lia Garcia says

      April 25, 2018 at 8:09 pm

      I do not use it! Try it out and let me know. I’ve been procrastinating on buying a social media scheduler for WAY too long…

      Reply
  8. Mindy says

    April 24, 2018 at 11:31 pm

    Omg, you’re crushing it! Great job!

    Reply
  9. Arati says

    April 12, 2018 at 1:02 pm

    First af all congratulations for crossing 5k. Your income reports are helpful. Please keep them coming.

    Reply
    • Lia Garcia says

      April 12, 2018 at 5:03 pm

      You’re so sweet, thanks Arati! I will def keep ’em coming each month (at least for the rest of the year)!

      Reply
  10. Sarah Shumate says

    April 12, 2018 at 12:40 am

    Congrats, lady! That’s truly inspiring!

    I’m in my first month with Mediavine, so fingers crossed I can someday be pulling in the big bucks like you. 😉

    Oh, and apparently Tennessee moms say stuff like that, too. I still get told all the time not to get my feathers ruffled. Haha. What is it with southern people and chickens? 🙂

    Reply
    • Lia Garcia says

      April 13, 2018 at 9:30 am

      I mean, we grew up with chickens, so I guess the metaphors were appropriate, but now all of my metaphors are chicken-related 😀 And CONGRATS on joining Mediavine!! Yay!!!

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In 2016 we quit our jobs, put our stuff in storage, and took off on a (disastrous) year-long honeymoon. Today, we share down-to-earth travel tips from our many (mis)adventures on our blog and podcast!

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Traveling with curly hair: all the low-maintenance tips you need to look fabulous abroad.

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Lia and Jeremy are the married couple behind the Practical Wanderlust travel blog!

Meet Lia & Jeremy

3 years ago we quit our jobs, put our stuff in storage, and took off on a (disastrous) year-long honeymoon. Today, we share down-to-earth travel tips from our many (mis)adventures on our blog and podcast! Low key stalk us here and on social media.

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